Contra is a multidisciplinary artist who navigates the Canadian arts and culture landscape as a musician, director, producer, and creative strategist. Her most prominent project to date is through her work in Cartel Madras, an expansive and experimental music project now signed under Sub Pop Records. As a founding member of the THOTNATION/SANSFUCCS collective her artistic journey has also brought her into the world of art direction, visual production, and creative strategy. Challenging cities, industries, and narratives to allow new voices in is at the very centre of how Contra pursues all her creative endeavours; furthering culture and allowing art to thrive.   

Using her eclectic professional background within the creative sector, Contra has been able to combine her artistry with business strategy and marketing acumen with initiatives through her collective. Through her work in Cartel Madras, she has developed counter-culture showcases for new artists while touring extensively within Canada & The United States giving her an immediate, essential and thorough pulse of the underground across Canada. In 2021 she expanded her expertise into overseeing the creation and production of art exhibitions, digital series and documentaries.